Wednesday, November 19, 2008

Fairness is the marketplace

Talk is rampant that the new Congress and president will try to reinstate the "Fairness Doctrine," which would force radio and TV stations with federal licenses to give equal time to all candidates/all sides of an issue.

Many believe that this is an attempt to silence conservative talk radio, and it probably is. If a station carries Rush Limbaugh, Sean Hannity, Laura Ingraham, etc., it may also have to carry an equal amount of liberal programming.

I listen to Rush and Sean -- and watch Keith Olbermann -- purely for comedic purposes. But face the facts: The conservatives draw ratings, and therefore advertisers. Liberal talkers don't draw ratings. Air America went into bankruptcy, lost most of its best talent and is a blip on the Arbitron screen.

A revived Fairness Doctrine may placate those who don't have the thick skin to take the childish rants of conservatives who think that those who oppose their views are anti-American or idiots. But it would destroy many top-rated radio stations.

If liberal talkers want to be heard, find a way to get ratings.

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